Privacy policy

We, Bikeline GmbH, Roennebergstr. 17, 12161 Berlin, are the operator of this website and thus responsible for the collection, processing and use of personal data within the meaning of the General Data Protection Regulation (GDPR) in accordance with the country-specific applicable data protection regulations.
The proper handling of your personal data is of particular concern to us.
With the following information, we would like to give you as a “visitor to our website” an overview of the processing of your personal data by us and your rights under data protection laws.

It is generally possible to use our website without entering personal data. If you wish to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain your consent.

1 DEFINITIONS

The data protection declaration of Bikeline GmbH is based on the terms used in the European General Data Protection Regulation (GDPR). Important terms are explained below for ease of reading and better understanding.

1. Personal data
   “Personal data” means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
2. Data subject
   A “data subject” is any identified or identifiable natural person whose personal data is processed by the controller (in our case, Bikeline GmbH).
3. Processing
   “Processing” means any operation which is performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
4. Restriction of processing
   “Restriction of processing” is the marking of stored personal data with the aim of restricting its future processing.
5. Profiling
   “Profiling” means any form of automated processing of personal data consisting of the use of personal data to analyze, predict or process certain personal aspects relating to a natural person, such as job performance, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.
6. Pseudonymization
   “Pseudonymization” processes personal data in such a way that this data can no longer be attributed to a specific data subject without additional information, provided that this additional information is stored separately.
7. Processor
   A “processor” is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
8. Recipient
   A “recipient” is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
9. Third party
   A “third party” is a natural or legal person, public authority, agency or body other than the data subject, controller and processor, including persons who, under the direct authority of the controller or processor, are authorized to process personal data.
10. Consent
    “Consent” means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2 LEGAL BASIS

Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose.
If the processing of personal data is necessary for the performance of a contract to which the data subject is party, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example in cases of inquiries about our products or services.
Insofar as the processing of personal data is necessary for compliance with a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis.
If vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. This legal basis is used for processing operations which are not covered by any of the aforementioned legal bases if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject.

3 DATA ACQUISITION

When you visit our website for information purposes, without using the contact form or registering for the newsletter, we only collect the data that your browser transmits to our server (in so-called “server log files”). Our website collects a range of general data and information each time you or an automated system accesses a page. This general data and information is stored in the server log files.

The following information is collected without any action on your part and stored until it is automatically deleted:

• the IP address of the requesting computer;
• the date and time of access;
• the name and URL of the retrieved file;
• the website from which access is made;
• the operating system of your computer and the browser you are using;
• the name of your Internet access provider.

This data is collected and processed for the purpose of enabling the use of our website (establishing a connection), ensuring system security and stability in the long term, enabling the technical administration of the network infrastructure and the optimization of our website, as well as for internal statistical purposes. The IP address is only analyzed in the event of attacks on our network infrastructure and for statistical purposes. The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the data collection purposes listed above.
We also use cookies and tracking tools when you visit our website. You will find explanations on this in sections 5 and 6 ff. of this privacy policy. Information about the social plug-ins we use can be found in section 12.
Bikeline GmbH will provide you with information about which of your personal data is stored at any time upon request. Furthermore, we will correct or delete personal data upon request or notification, provided that this does not conflict with any statutory retention obligations. All of our employees are available to you as contact persons in this context.

3.1 Use of the contact forms
You can send us order inquiries about our products and general inquiries using the contact forms provided on our website. This requires you to provide your name, a valid email address and telephone number and, in the case of order inquiries, details of the desired product and any desired customization. Further information can also be provided voluntarily. If you contact us by e-mail or via a contact form, the personal data you provide will be stored automatically. The personal data you provide voluntarily will be stored for the purposes of processing or contacting you. The legal basis for the storage of the data is Art. 6 para. 1 lit. a GDPR. This personal data will not be passed on to third parties unless you decide to purchase a product and expressly consent to the data being passed on to process the purchase.

This data is collected in order to know from whom an inquiry originates and to be able to answer it in the way you have requested (by post, telephone or e-mail).

3.2 Pasculli newsletter
If you have voluntarily and expressly registered for the Pasculli newsletter with your name and email address, we will use your email address to send you the newsletter.
We inform our customers at regular intervals by means of a newsletter about offers and news relating to the Pasculli brand. You can only receive the newsletter if you have a valid e-mail address, have registered to receive the newsletter and have completed the double opt-in procedure (a confirmation e-mail will be sent to the e-mail address you entered for the first time to receive the newsletter). To complete the newsletter registration, click on the link contained in the email to confirm that you are the owner of the email address and have authorized receipt of the newsletter.
When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The legal basis for the storage of the data is Art. 6 para. 1 lit. a GDPR. The collection of this data is necessary in order to be able to trace the possible misuse of a data subject’s email address at a later date and therefore serves our legal protection.
You can cancel your subscription to our newsletter at any time. The consent to the storage of personal data that you have given us for the newsletter dispatch can be revoked at any time. At the end of each newsletter you will find a link with which you can unsubscribe from the newsletter at any time. You can also unsubscribe from the newsletter at any time by sending an email to info@pas.lucidity-design.com.
Our newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in e-mails sent in HTML format to enable log file recording and analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Using the embedded tracking pixel, we can recognize whether and when an email was opened and which links in the email were accessed. Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by us in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to your interests. The legal basis for the temporary storage of the data is Art. 6 para. 1 lit. f GDPR. This personal data will not be passed on to third parties. You are entitled to revoke the separate declaration of consent given via the double opt-in procedure at any time. After revocation, this personal data will be deleted by Bikeline GmbH. Unsubscribing from the newsletter is automatically interpreted as a revocation.
We use CleverReach to send newsletters. The provider is CleverReach GmbH & Co KG, Mühlenstr. 43, 26180 Rastede. This service enables us to organize and analyze the sending of newsletters. The data you enter to receive the newsletter, such as your email address, is stored on CleverReach’s servers. The servers are located in Germany and Ireland.

Sending newsletters with CleverReach allows us to analyze the behavior of newsletter recipients. The analysis shows, among other things, how many recipients have opened their newsletter and how often links in the newsletter were clicked. CleverReach supports conversion tracking in order to analyze whether a previously defined action, such as a product purchase, has taken place after clicking on a link. Details on data analysis by CleverReach can be found at: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent at any time. To withdraw your consent, simply send us an informal email or unsubscribe via the “Unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

If you do not wish to be analyzed by CleverReach, you must unsubscribe from the newsletter. To unsubscribe, simply send us an informal email or unsubscribe via the “Unsubscribe” link in the newsletter.

Data entered to set up the subscription will be deleted from our servers and the CleverReach servers if you unsubscribe. If this data has been transmitted to us for other purposes and elsewhere, it will remain with us.

Details of CleverReach’s privacy policy can be found at: https://www.cleverreach.com/de/datenschutz/.

4 USE OF PERSONAL DATA

Your personal data will only be used in the event of the conclusion and processing of a contractual relationship expressly requested by you.

The following data may be required for this:

• We need your name and address in order to know who our contractual partner is, i.e. to whom we provide and invoice our services.
• We need your contact details (e-mail address and telephone number) in order to send you your personal offer and also for any queries.
• Your e-mail address is used to receive our newsletter if you are a subscriber to the newsletter.

5 COOKIES

We use cookies on our website. These are small files that your browser automatically creates and that are stored on your IT system (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not cause any damage to your end device and do not contain any viruses, Trojans or other malware.

Information is stored in the cookie that results in each case in connection with the specific end device used. However, this does not mean that we obtain direct knowledge of your identity.
The use of cookies serves on the one hand to make the use of our website more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site.
In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a specified period of time. If you visit our site again to use our services, it is automatically recognized that you have already visited us and which entries and settings you have made so that you do not have to enter them again.
On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you. These cookies enable us to automatically recognize that you have already visited our website when you visit it again. These cookies are automatically deleted after a defined period of time.
The data processed by cookies are necessary for the purposes mentioned to safeguard our legitimate interests and those of third parties in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.
Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a message always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions of our website.

6 WEB ANALYSIS SERVICES – MATOMO

We use Matomo to analyze and statistically evaluate the use of the website. Cookies are used for this purpose. The information obtained about website usage is transmitted exclusively to our servers and summarized in pseudonymous usage profiles. We use the data to evaluate the use of the website. The data collected is not passed on to third parties.

The IP addresses are anonymized (IP masking) so that they cannot be assigned to individual users.

The data is processed on the basis of Art. 6 para. 1 sentence 1 lit. a GDPR. In doing so, we are pursuing our legitimate interest in optimizing our website for our external presentation.

You can revoke your consent at any time by deleting the cookies in your browser or changing your data protection settings.

7 PLUG-INS & OTHER SERVICES

7.1 YouTube

Content from the video platform YouTube is integrated on our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “YouTube”).

The integration takes place in extended data protection mode, if technically possible. Nevertheless, when YouTube videos are played, data may be transmitted to YouTube servers, in particular your IP address. YouTube may be able to assign this data to your personal Google account if you are logged in there.

YouTube uses cookies and similar technologies to collect information about visitors to the website and may transfer this information to the USA. We would like to point out that there is currently no level of data protection in the USA that corresponds to that of the EU. Access by US authorities cannot be ruled out.

The legal basis for the processing is your Consent pursuant to Art. 6 para. 1 lit. a GDPR which you can give via our consent management tool when you visit the website. YouTube videos will not be loaded without your consent.

You can find further information on data protection at YouTube at:
https://policies.google.com/privacy

7.2 Vimeo

We also use plugins from the video portal Vimeo on our website. The provider is Vimeo.com, Inc, 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages with a Vimeo video, a connection to the Vimeo servers is established. This tells the Vimeo server which of our pages you have visited. In addition, Vimeo may collect your IP address and set cookies or use comparable recognition technologies. Data processing may also take place in the USA.

The legal basis for the use of Vimeo is also your consent. Consent pursuant to Art. 6 para. 1 lit. a GDPR . The integration only takes place if you have agreed to this in the content banner.

Further information on how Vimeo handles user data can be found in Vimeo’s privacy policy at:
https://vimeo.com/privacy

Note on consent

The integration of services such as YouTube and Vimeo only takes place with your active consent. You can revoke or adjust this at any time via the consent banner on our website. Without your consent, there will be no connection to the provider’s servers.

8 YOUR RIGHTS AS A DATA SUBJECT

We set out your rights as a data subject below.

8.1 Right to confirmation
You have the right to request confirmation from us, Bikeline GmbH, as to whether personal data concerning you is being processed.

8.2 Right to information Art. 15 GDPR
You have the right to receive free information from us at any time about the personal data stored about you and a copy of this data.

8.3 Right to rectification Art. 16 GDPR
You have the right to request the rectification of inaccurate personal data concerning you. Furthermore, the data subject has the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

8.4 Erasure Art. 17 GDPR
You have the right to obtain from us the erasure of personal data concerning you without undue delay where one of the grounds provided for by law applies and insofar as the processing is not necessary.

8.5 Restriction of processing Art. 18 GDPR
You have the right to demand that we restrict processing if one of the legal requirements is met.

8.6 Data portability Art. 20 GDPR
You have the right to receive your personal data, which you have voluntarily provided to us, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us to whom the personal data has been provided, provided that the processing is based on consent pursuant to Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract pursuant to Art. 6 para. 1 lit. b GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.
Furthermore, when exercising your right to data portability pursuant to Art. 20 para. 1 GDPR, you have the right to obtain that the personal data be transferred directly from one controller to another controller, insofar as this is technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.

8.7 Objection Art. 21 GDPR
You have the right to object, on grounds relating to your particular situation, at any time to processing of your personal data which is based on Art. 6 para. 1 lit. e (data processing in the public interest) or f (data processing on the basis of a balancing of interests) GDPR.
This also applies to profiling based on these provisions within the meaning of Art. 4 no. 4 GDPR. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims. In individual cases, we process personal data for direct marketing purposes. You can object to the processing of your personal data for the purpose of such advertising at any time. This also applies to profiling insofar as it is associated with such direct advertising. If you object to processing for direct marketing purposes, we will no longer process your personal data for these purposes.
You also have the right to object, on grounds relating to your particular situation, to processing of personal data concerning you by us for scientific or historical research purposes or statistical purposes pursuant to Article 89(1) GDPR. 89 (1) GDPR, unless such processing is necessary for the performance of a task carried out for reasons of public interest.
You are free to exercise your right to object in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

8.8 Withdrawal of consent under data protection law
You have the right to withdraw your consent to the processing of personal data at any time with effect for the future.

8.9 Complaint to a supervisory authority
You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.

9 ROUTINE STORAGE, DELETION & BLOCKING OF PERSONAL DATA

We process and store your personal data only for the period of time required to achieve the purpose of storage or if this is provided for by legal regulations to which our company is subject.
If the purpose of storage no longer applies or if a prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

10 DURATION OF THE STORAGE OF PERSONAL DATA

The criterion for the duration of the storage of personal data is the respective statutory retention period. After this period has expired, the corresponding data is routinely deleted, provided that it is no longer required for contract fulfillment or contract initiation.

11 UPDATE AND AMENDMENT OF THE PRIVACY POLICY

This privacy policy is currently valid and was last updated in June 2025.

It may become necessary to amend this privacy policy as a result of the further development of our website and services or due to changes in legal or official requirements. You can access and print out the current privacy policy at any time on the website at: https://www.pasculli.de/datenschutzerklaerung/.

12 NO WARNING WITHOUT PRIOR CONTACT!

We have made every effort to create this homepage in accordance with all legal regulations. Should anyone nevertheless notice that something important is missing here, that third-party rights have been infringed, that legal provisions have not been fully implemented or that problems could arise under competition law, I would ask for a quick, free and sufficiently explanatory message with reference to § 12 para. 1 UWG.

We guarantee that the rightfully objected passages or parts of these web pages will be removed within a reasonable period of time or adapted to the legal requirements immediately, without the need for you to involve a lawyer. The involvement of a lawyer to issue a fee-based warning to the website operator does not correspond to the operator’s actual or presumed will and would therefore constitute a violation of Section 8 (4) UWG due to the pursuit of irrelevant objectives as the dominant motive for initiating proceedings, in particular the intention to generate costs as the actual driving force, as well as a violation of the duty to minimize damages.